Marketing (MBA)

MBA in Marketing Specialization

The MBA in Marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior, and marketing research.

Students build on this foundation by selecting from a number of marketing electives in specialized areas. The selection of electives is typically driven by the career goals of the students and include areas such as marketing research, advertising, sales and promotions.

Marketing Specialization Requirements

In addition to the core curriculum, students wanting a specialization in marketing take three additional marketing courses. Specialization courses in marketing are all offered asynchronously online.

• MKTG 6620 Marketing Research
• MKTG 6630 Consumer Behavior
• MKTG 6640 Foundations of Digital Marketing

Learn More

Contact the SCB Graduate Advising offices for more information.