Marketing Minor
The 15-credit marketing minor is offered only for business majors by the Silberman College of Business at the Florham Campus, Madison, New Jersey, and at the Metropolitan Campus, Teaneck, New Jersey.
To have the selected minor recorded on the transcript, students must earn a cumulative grade point ratio of 2.00 or better in the minor. In general, courses that count toward the declared major do not count toward the minor. The main exception to this rule applies to students in the business administration major, who can apply a maximum of two qualifying courses toward both their major and a minor; other exceptions are noted specifically in each minor.
Requirements
- MKTG2120 Principles of Marketing
- MKTG3344 Marketing Research
- MKTG4272 Consumer Behavior
- MKTG4405 Advanced Marketing Management
Select one elective:
- MKTG3341 Professional Sales and Sales Management
- MKTG3360 Digital Marketing
- MKTG3371 Principles of International Marketing
- MKTG3383 Social Media Marketing
- MKTG3501 Marketing for a Sustainable World
- MKTG4344 Public Relations
- MKTG4345 Sports and Events Marketing
- MKTG4365 Marketing Communications
- MKTG4498 Internship in Marketing Studies or
MKTG4499 Internship in Marketing Studies
Current students should refer to their degree audit in Self-Service for the most accurate program requirements.
For more information
Contact an advisor in the Silberman Academic Advising Office
Other minors to consider:
- Accounting (business students only)
- Business Administration (for non-business students)
- Data Science (Florham only)
- Digital Marketing
- Economics
- Entrepreneurship (Florham only)
- Environment of Business (for non-business students)
- Finance (business students only)
- Financial Planning and Wealth Management
- Human Resources
- Leadership
- Sales
- Sustainability (Florham only)
Silberman College of Business is accredited by AACSB.