Department of Marketing, Management, and Entrepreneurship

We Offer a Broad Range of Comprehensive and Dynamic Programs in Marketing, Management, and Entrepreneurship

We continually review and modify our cutting-edge programs and courses to deliver the most relevant and up-to-date curricula.

Undergraduate Programs:

• Management BS (concentrations: leadership, human resource management)
• Marketing BS (concentration: digital marketing)
• Entrepreneurship BS
• Business Administration BS (concentrations: professional selling and sales management, information systems, international business)

Graduate Programs:

• Leadership and Managing Innovation MBA
• Marketing MBA
• Pharmaceutical Management MBA
• Digital Marketing MS

Undergraduate students choose to make a difference in any business by learning how to:

• manage people with a degree in human resource management or leadership,
• manage relationships with a degree in marketing or digital marketing,
• become the driving force with a degree in entrepreneurship, or
• become boundary-spanners with a degree in professional sales & sales management.

In addition, we offer minors in Human Resources, Leadership, Marketing, Digital Marketing, Professional Selling & Sales Management, Entrepreneurship, and Sustainability Management for business students as well as non-business students. Our faculty includes award-winning teachers, top-notch researchers, best-selling authors, and creative artists.

Our popular graduate programs address important needs in the industry. MBA concentrations in Leadership & Managing Innovation and Marketing produce executives to become a part of Silberman College of Business’ impressive alumni network. The Pharmaceutical Management MBA program produces decision makers that make an impact not only in New Jersey’s well known pharmaceutical industry, but also around the world.

The fully online MS in Digital Marketing program enables students worldwide to help businesses fulfill their digital potential. What makes a digital marketing expert different from all other business people is that they know customers better than anyone else. Unlike traditional marketing, digital marketing requires marketing professionals to understand and utilize what is called empowered consumers. Consumers now expect to be a part of marketing decisions. Digital marketing is the most tech-driven and dynamic marketing method. It requires quick adaptability to algorithmic changes and ethical savviness regarding the unique challenges emerging in recent years. Remember, in this new area of study, there are no established theories yet; even the most well-known “digital marketing experts” do not have decades of experience. Thus, free from the confinement of a status-quo, future marketing professionals should embark on this journey with excitement and passion and allow the digital marketing education at the Silberman College of Business to guide them into this burgeoning space.

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Faculty

Department of Marketing, Management, and Entrepreneurship

• Omer Topaloglu, Professor of Marketing and Chair
• James G. Almeida, Professor of Entrepreneurship and Dean of Silberman College of Business
• J. Daniel Wischnevsky, Associate Professor of Management and Associate Dean
• Pierre Balthazard, Professor of Management
• Scott J. Behson, Professor of Management
• Domenick Celentano, Senior Lecturer of Entrepreneurship
• Rajesh Chandrashekaran, Professor of Marketing
• Yoshiko DeMotta, Associate Professor of Marketing
• Gerard F. Farias, Associate Professor of Management
• Oden Groth, Assistant Professor of Digital Marketing and Information Systems
• Eun-Jeong Ko, Associate Professor of Entrepreneurship
• Gwen Jones, Professor of Management
• Isabella Krysa, Associate Professor of Management
• Ian Mercer, Assistant Professor of Management
• Osita Nwachukwu, Associate Professor of Management
• Jill Reid, Clinical Assistant Professor of Marketing

Professor Emeritus

• Joel I. Harmon
• Dennis Scotti
• Daniel Twomey